Futures Strategy
Project Type: Research Design
Washington, DC
Role
Research Manager, Researcher
Description
Developed and piloted a methodology to outline, analyze, and prototype future business scenarios as part of the design and decision-making process. It is imperative to ensure the resiliency and performance of our core design strategies over time, particularly in a business climate that is increasingly divergent and fast-paced. By broadening the scope of research beyond real estate and taking on a divergent approach to find disruptive change, we sought to decode the changing needs of human experiences.
Outcome
Our project delivered a narrative framework aimed at helping our clients gain insight into how future trends might disrupt their business, and how space can act as a tool for business transformation. This allowed Gensler to be more proactive about leveraging future knowledge to inspire more innovative client work.
Our process helped clients conceptualize relatable futures using narratives built on interrelating trends. Each trend contains spatial, behavioral, and emotional layers that can be workshopped to solicit bold design for future-proof solutions. This process is designed to synthesize trends into workable scenarios, and to workshop solutions for projects across the spectrum of industries, sectors, and design platforms.
